Telecoms

Margin Intelligence for Telecoms

Network operators managing product-level margin, energy cost recovery, and promotional bundle profitability. MarginCOS gives your leadership visibility on which products and bundles are leaking margin — and exactly how much is recoverable.

85%
Operating cost increase driven by energy in 2024
35–40%
Operating cash outflows consumed by energy costs
100
Maximum bundles allowed under NCC guidelines
The Four Pillars

Where Your Margin Leaks

P1

Product Rate Intelligence

The Problem

The NCC's tariff adjustment restored headline rates but not product-level margin. Individual data bundles, voice packages, and enterprise SLA tiers each have different cost-to-serve profiles — and many remain below their cost floor even after the rate increase.

What MarginCOS Delivers

Product-level rate intelligence with cost-to-serve benchmarks
Rate deficit quantified per product and bundle
Cost floor breach alerts with tariff adjustment recommendations per product

Who Uses This

CFOChief Commercial OfficerHead of Product
Product Rate Intelligence
P2

Energy Cost Recovery

The Problem

Energy costs consume a disproportionate share of operating expenditure. Diesel price surges flow through to tower costs, data centre costs, and network operations — but product pricing rarely adjusts at the same pace. The gap between energy cost and product revenue compounds every month.

What MarginCOS Delivers

Energy cost pass-through rate vs. Carthena Advisory benchmark — 70–75%
Per-product energy cost allocation and recovery gap
Cost-reflective pricing recommendations by product tier

Who Uses This

CFOCTOHead of Network Operations
Energy Cost Recovery
P3

Channel & Segment Mix

The Problem

Retail prepaid, postpaid, enterprise, and wholesale segments have fundamentally different cost-to-serve and margin profiles. Revenue growth in one segment can mask margin destruction in another — and acquisition costs vary dramatically by channel.

What MarginCOS Delivers

Net margin by segment after fully-loaded acquisition and service costs
Channel profitability ranking by true margin contribution
Loss-making segment identification with remediation actions

Who Uses This

Chief Commercial OfficerHead of SalesHead of Enterprise
Channel & Segment Mix
P4

Bundle & Promotion ROI

The Problem

Bonus data offers, double data promotions, and loyalty rewards are deployed to drive retention and acquisition — but without per-bundle profitability analysis, promotional spend routinely exceeds the margin benefit. Under 100-bundle NCC limits, every bundle slot must earn its place.

What MarginCOS Delivers

Per-bundle profitability — subscriber revenue, cost-to-serve, and net margin
Break-even subscriber calculation for every promotional bundle
Loss-making bundle identification with margin-positive alternatives

Who Uses This

Head of ProductMarketing DirectorCFO
Bundle & Promotion ROI
Enterprise

Advanced Intelligence Modules

Enterprise clients access four advanced analytical modules that go deeper — portfolio-level rationalisation, forward scenario planning, commercial spend analytics, and partner performance scorecards. These run on the same data alongside the four core pillars.

M1

Product Portfolio Rationalisation

Classify every product and bundle into a defend / reprice / retire framework based on margin contribution vs. subscriber strategic value.

M2

Energy Cost Scenario Engine

Model diesel and energy price trajectories — see at what cost per kWh each product tier breaks its margin floor and what pricing adjustment is needed.

M3

Promotional Bundle ROI

Calculate the return on every data bonus, loyalty reward, and promotional offer. Surface which retain margin value and which destroy it.

M4

Enterprise Customer Scorecard

Rank every corporate account by true net margin contribution after dedicated infrastructure, SLA costs, and support overhead.

Coming Soon

Telecoms Support is in Development

We're building sector-specific analytical configurations for Telecoms. Join the waitlist to be notified when it launches.

Or book a conversation to discuss your specific requirements.