Margin Intelligence for FMCG
Multi-product portfolios facing dual pressure from input cost inflation and price-sensitive consumers. MarginCOS gives your CFO and Commercial Director real-time visibility on which products are leaking margin — and exactly how much is recoverable.
Where Your Margin Leaks
Pricing Intelligence
The Problem
Most FMCG companies reprice reactively — without visibility on competitor positioning, margin floor breaches, or willingness-to-pay headroom. The result is chronic under-pricing that compounds every quarter.
What MarginCOS Delivers
Who Uses This
Cost Pass-Through
The Problem
Input cost inflation accumulates silently. Without cost pass-through analysis at the product level, absorbed costs compound into structural margin erosion — invisible on the P&L until recovery is no longer viable.
What MarginCOS Delivers
Who Uses This
Channel Economics
The Problem
Gross margin looks healthy until logistics, partner margins, trade credit costs, and rebates are deducted by channel — revealing that some routes to market are actively destroying value while appearing profitable.
What MarginCOS Delivers
Who Uses This
Trade Execution
The Problem
Commercial investment is the largest untracked cost line in most P&Ls. Without spend ROI visibility, promotional depth routinely exceeds margin — with no mechanism to catch it before the spend is committed.
What MarginCOS Delivers
Who Uses This
Advanced Intelligence Modules
Enterprise clients access four advanced analytical modules that go deeper — portfolio-level rationalisation, forward scenario planning, commercial spend analytics, and partner performance scorecards. These run on the same data alongside the four core pillars.
Portfolio Rationalisation
Classify every product into a defend / reprice / delist framework based on margin contribution vs. strategic importance. Identify which products are margin-dilutive and where to rationalise for portfolio health.
Forward Inflation Scenario Engine
Model cost trajectories under multiple inflation scenarios and stress-test your pricing strategy against each. See how margin erodes at 15%, 25%, or 40% input cost inflation — and what actions are needed to maintain floor margin.
Commercial Spend ROI Analyser
Calculate the return on every unit of trade investment by channel and spend category. Surface which investments generate margin and which are destroying it — before the spend is committed.
Partner Performance Scorecard
Rank every partner relationship by true net margin contribution after logistics, rebates, and credit costs. Identify who to reward, renegotiate, or exit.
See what MarginCOS finds in your FMCG portfolio
Start with a 14-day pilot on your real portfolio data.