Margin isn't lost
in the market.
It's lost in the decision.
The Commercial Operating System for Margin Recovery.
MarginCOS makes every margin leak visible, quantifiable, and recoverable — across pricing, cost pass-through, channel economics, and trade execution. In your currency. In minutes.
Businesses in high-inflation markets have absorbed 40 – 60% in input cost inflation since 2022. Most companies still price without product-level visibility.
The price is wrong and no one knows by how much
Your RRP was set before the current cost environment. Consumer willingness-to-pay has moved. Your competitor pricing has moved. Your margin floor has moved. Your price hasn't. The gap is recoverable — it just isn't visible.
Inflation absorbed silently, product by product
Leading businesses recover 70 – 75% of input cost inflation through pricing. Most companies recover less than half that. The gap sits on your P&L as compressed margin — compounding quarterly, rarely measured directly.
Partners and promotions that destroy more than they earn
Not every channel earns its keep. Not every promotion breaks even on volume lift. Extended credit terms are a financing cost your P&L rarely shows clearly. Loss-making promos run because no one has calculated the breakeven threshold.
Four commercial levers.
One integrated system.
MarginCOS analyses every major source of margin leakage simultaneously — not as point solutions, but as an integrated intelligence system.
Pricing Intelligence
WTP headroom, margin floors, repricing
Cost Pass-Through
Absorption rate, recovery benchmarks
Channel Economics
Route-to-market margin, credit cost
Trade Execution
Promo ROI, breakeven volume lift
The gap between your price and what the market will bear
MarginCOS models willingness-to-pay headroom for every active product — benchmarked against competitor pricing, consumer elasticity, and your current margin floor. You see exactly which products to reprice, by how much, and what the margin impact is before you commit.
How much inflation are you absorbing that you should be recovering?
The platform measures exactly what proportion of input cost inflation has been recovered in price — product by product — and benchmarks it against the 70–75% recovery rate Carthena Advisory's analysis identifies among commercially disciplined businesses. The gap is your absorption exposure, quantified in local currency.
Not every route to market is earning its keep
MarginCOS quantifies the true net margin contribution of every channel — after partner margin, logistics cost, and the financing cost of extended credit terms. You see which routes generate value and which consume it, before you allocate more volume.
Most trade promotions don't break even. Now you'll know before you run them.
For every promotion in your portfolio, MarginCOS calculates the breakeven volume lift required to justify the discount depth — and compares it against your actual lift. Promotions that destroy margin are identified, ranked, and restructured before they run again.
Where the margin goes
A typical business portfolio losing 4.2% gross margin annually breaks down like this.
Three steps to your first margin recovery
Load your portfolio
Import your product data via Excel. No ERP integration, no developer required. The template maps to data your finance team already tracks. A full portfolio loads in under 2 minutes.
Under 2 minutesRun the analysis
The engine runs across all four pillars simultaneously. Pricing gaps, cost absorption, channel economics, and commercial spend ROI — all quantified in your currency, in seconds. Not a six-week consulting engagement.
Seconds, not weeksAct on the output
Priority actions ranked by recoverable margin impact. A board-ready PDF report generated instantly. An action tracker that follows each commitment from identification to resolution — every month.
Board-ready outputAdvanced diagnostics for complex portfolios
Four additional analytical engines for Enterprise clients — beyond the four core pillars.
Defend, reprice, or delist — every product classified
Classify every product into a margin-led framework. Identify margin-dilutive products dragging portfolio average. Know exactly which to defend, which to reprice, and which to exit before the next sales review.
Stress-test your portfolio before inflation arrives
Model your portfolio margin under 15%, 25%, and 40% input cost inflation scenarios. Set price floor buffers before the cost shock hits. Know your worst-case exposure before the board asks.
Every unit of trade investment — its return quantified
Calculate the return on every unit of commercial spend by channel and category. Identify which investments generate margin and which destroy it. Reallocate before the next planning cycle, not after.
Know which partners to reward, renegotiate, or exit
Rank every partner by true net margin contribution after logistics, rebates, and credit cost. The relationships that look healthy on volume often look very different when credit financing cost is included.
See what MarginCOS finds
in your portfolio
A 90-minute session applying MarginCOS to your actual commercial data. We show you the first findings in the room. No cost, no obligation.
info@carthenaadvisory.com · margincos.com